UNTITLED; Integrated Marketing Campaign | Sunday Paper
UNTITLED; is an integrated marketing campaign concept developed for Sunday Paper Co., a Philippine paper goods brand specialising in journals, planners, and stationery. The campaign aimed to encourage journaling among young Filipino professionals and students as a means of emotional and mental well-being, while positioning the brand as a champion of the journaling habit. The project included campaign strategy, creative direction, brand storytelling, and the development of non-traditional out-of-home (OOH) executions designed to drive awareness, engagement, and participation.