Hexenringe: A Musical Production Branding

A visual communication project created for an original musical production, encompassing key artwork, promotional materials, and marketing assets. The work focused on translating the show's narrative and atmosphere into a cohesive visual identity.

HEXENRINGE is a jukebox musical written by Anna Esguerra and produced by Mediartrix, staged in Manila in 2018. As Assistant Production Manager for Promotions, I collaborated with the production team to develop the show's visual identity and marketing campaign, overseeing content strategy, social media communications, branding, promotional materials, and video advertisements to support audience engagement and ticket sales.

Proposed Logo Studies

Logo Progression

Promotional Materials

Hexenringe Merchandise

Ticket Design

Hexenringe Official Photos

by Fotomasino

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